Jennifer & Kevin McCoy
Abu Dhabi Is Love Forever
January 15 - February 19, 2011
Postmasters Gallery is pleased to inaugurate the new year with a solo exhibition of Jennifer and Kevin McCoy.
In August of 2010, the McCoys began a temporary relocation to Abu Dhabi, capitol of the oil rich United Arab Emirates.
The projects in this, their fifth, solo show at Postmasters gather their first impressions of life in this complex and often
contradictory Middle Eastern culture.
Abu Dhabi has been a sovereign country for 39 years. Its landscape is the newly manufactured oasis, the desert, and the
sea. Its recent wealth has taken its small population from camels to Ferraris in a generation. This is only one population in
Abu Dhabi, however. Far more prevalent are the workers who are building Abu Dhabi's future. These include legions of,
primarily, men who have travelled from India, Pakistan, Sri Lanka, the Philippines and other countries as well as middle
class people of both genders and their families from England, Australia, the USA, and Europe.The former are called
immigrants and the latter are called expats. For legal, cultural, and economic reasons, none of either group is likely to stay
long. The trend is to come, to do one's job and to move to the next opportunity. In many ways, this nomadic lifestyle
strongly parallels the professional practices of contemporary artists.
In this culture of rapid growth and change, it is most appropriate to record immediate impressions before they morph into
their next realities.
Abu Dhabi is Love Forever
In the main gallery, the McCoys present an homage to one of the biggest visual signifiers in the Emirates. In Abu Dhabi
there are miles and miles of construction fences covered with an equal expanse of printed images spread across their
surface. These surfaces protect and advertise huge scale developments for business, dwelling, and leisure. The ideologies
they endeavor to convey are wealth, ease, globalism, and multi-culturalism. Taken at face value, these developments will
house Western and Arab populations in settings that are somehow futuristic and pastoral simultaneously. Draped across
the desert landscapes, however, they bring up questions about the scope, value and sustainability of our desires. The
McCoys have built their own construction fence, a monumental 30 x 18 feet rectangle, covered with a collage of photographs
of fences currently in use around Abu Dhabi. Their images however, contain a wider view of the scene, situating the
advertising images on the surface within their actual environments of construction equipment, sand, and debris. Like much
of the McCoys' past work, this project moves back and forth from image to object, re-rooting and re-contextualizing the
original source of the images.
In the back gallery, Postmasters presents two video projects; a short video entitled Prayer is more important than sleep
and Mussafah. In the Prayer video, the McCoys film the sound and images of the morning call to prayer
through their bedroom window on the 37 floor of their apartment building. In this call to prayer, called Fajr, usually
at around 5 a.m., listeners are advised (and often aided) to begin their day with prayer.
In the 49 minute video, Mussafah, the camera takes a journey through the manufacturing zone of Abu Dhabi. Far
from the glittering skyscrapers and beaches, Mussafah is the place in Abu Dhabi to fix motors, to bend aluminum, to
produce tangible material goods. It is the "back of the shop", literally the place where the advertising signs are printed.
Using a slow tracking shot, the McCoy's video allows the eye to take in the details of this environment with all its complexity.
It is a work place, yet there are clothes hanging on clotheslines and chickens in the street. It is Arab, yet multinational
logos and English signs abound. Its streets are largely devoid of people, yet it operates on 24 hour work shifts. In previous
work, the McCoys fabricated post-apocalyptic miniatures to shoot tracking shots of blown out malls. As they have found in
Abu Dhabi, the need to create these landscapes from the imagination was hardly necessary.
The Halal Series
A popular pastime in the UAE is shopping. From the vast and numerous western style malls to the traditional souks to the
local grocery stores, there is a constant flow of imported products into the UAE. The McCoys are also showing a series of
collage works which take traditional architectural pattern motifs and inscribe them with snack food wrappers, packaging
from canned meats, and labels from beauty supplies all taken from the local market. These are presented in ornate gilt
frames that are typically used to frame images of the UAE's rulers or passages from the Koran.