Eva and Franco Mattes Nikeplatz 2003 print on canvas 37.75 x 51 inches
In September 2003, together with their friends at Public Netbase, Eva and Franco Mattes set up a fake Nike
advertisement campaign, including a public installation, a website and a performance. The news went out
nationwide: "Karlsplatz, one of Vienna's main squares, is soon to be renamed Nikeplatz, and a huge monument
in the shape of Nike's famous Swoosh logo will be built in Nikeplatz". The one-month campaign provoked the
reactions of Vienna's citizens, city officials and the Nike group, which started legal action to put an end
to this bizarre performance.
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